Universiti Malaysia Kelantan (UMK) turns its founding credo “Entrepreneurship Is Our Thrust” into measurable market impact. Nearly one quarter of undergraduates, about 3 350 students, now run registered ventures, the highest rate among Malaysia’s public universities. This momentum flows through the RICES ecosystem, a seamless bridge linking Research, Innovation, Commercialisation, Entrepreneurship and Society. Forty-seven student-managed kiosks, revolving micro-loan schemes, 10 living labs and the Ignite Venture Lab accelerator shepherd ideas from class to cash register. UMK30, the strategic plan for 2025-2030, raises the bar: doubling research income, creating a student-founded unicorn and reaching carbon-neutral operations by 2035. Early results confirm the trajectory. BioKenaf, a kenaf-leaf nutraceutical, soared from RM3.7 million in domestic revenue to RM8.8 million worldwide in ten months after entering Japan and winning the 2025 National Kenaf and Tobacco Board Innovation Award. Parallel spin-offs such as Whitening Sunscreen Nia and VitaLulut Gummies, created with Hannan Medispa, show how researchers and alumni fast-track beauty and wellness products to market. Entrepreneurial training translates directly into employability: 97.2 percent of the Class of 2024 graduates are in work, earning UMK Talentbank’s 2025 Employers’ Choice distinction. National showcases like The Next Big Thing competition and the University-Community Social Enterprise Challenge ignite further ambition. Guided by a UMK Entrepreneurship Institute, UMK demonstrates how a regional public university can ignite ideas, scale ventures and transform communities worldwide.